Best Friends Animal Society
  • 775 - Marketing - Atlanta
  • Atlanta, GA, USA
  • Salary
  • Full Time

Join Best Friends and turn your career into a labor of love. The benefits package is one of the best! Medical, Dental, Vision, Basic and Supplemental Life Insurance, Short and Long Term Disability, Child Care reimbursement, Pet Sitting reimbursement, Flexible Spending Account, Health Savings Account, PTO, Paid Holidays, Employee Assistance Program, 401k and Staff Discounts.


Position: Marketing Manager (for Southeast Region) 

Reports to: Senior Manager, Regional Marketing 

Location: Atlanta, GA 

FLSA status: Exempt 

Position Summary: Responsible for overseeing and executing marketing functions (e.g. Advertising, Social Media, Community Outreach, etc.) for Best Friends Animal Society with a focus on Best Friends' work in the South East region. Accountable for driving traffic to adoption center and events, getting people to take action such as adopting, fostering, volunteering or donating, and increase brand recognition to help drive Best Friends closer towards our goal to make the country no-kill by 2025. Includes direct management of marketing staff (if applicable), agency relationships, and acting as Marketing liaison between Best Friends' Communications-Development Division and South East staff. 

Responsibilities: 

  • Deliver against Marketing related strategies developed by the organizational Communications-Development Division, by developing marketing goals, forecasts, metrics and plans. 
  • Evaluate and pursue community partnerships, media partnerships and corporate sponsorships using creative tactics and engagement opportunities. 
  • Working collaboratively with PR team, develop media relations strategy, seeking high-level placements in print, broadcast and online media. 
  • Provide engaging and fun content on regional social media accounts with a focus on audience growth and retention. 
  • Develop and manage annual marketing budget and strategic plan to reach adoption, foster and event goals.  
  • Collaborative planning, development, execution, and reporting of regional digital campaigns, including online advertising, social engagement, and web/mobile. 
  • Partner with digital team as needed to enhance local digital assets including mobile first experiences. 
  • Establish and cultivate outreach opportunities to strengthen BF brand in the community, including grassroots promotions and influencer-focused marketing programs that help to expand the reach of Best Friends work and brand. 
  • Implement Marketing and Communications related programs and activities to increase awareness and ensure the advancement of Best Friends' mission and growth goals in the South Central region. 
  • Using focused research and analytics, develop and implement a marketing plan to best capitalize on local market opportunities. 
  • Network and foster local relationships with all professional agencies as needed, such as advertising agencies, marketing firms, media outlets and vendors. 
  • Ensure that all promotions and activities adhere to the established Best Friends brand strategy and guidelines. 
  • Work directly with City Director providing communication plans, goals and progress on a regular basis. 
  • Participate in organizational Communications Division meetings to ensure a line of communication and a sense of collaboration. 
  • Supervise personnel, including work allocation, training, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance. 

Skills and Experience:  

  • Bachelor's degree in Communications, Marketing, or related field. MBA with concentration in Marketing/Communications is desired  
  • Minimum 6 years of marketing experience with proven ability to create, document and execute marketing plans  
  • Marketing agency experience a plus 
  • A solid understanding of social media marketing and other digital advertising channels and processes 
  • Experience wrangling digital assets and leading QA with a can-do attitude across local multi-channel marketing campaigns.  
  • Significant knowledge and experience living or working in Atlanta preferred 
  • Strong interpersonal skills. The ideal person for this job would be a team player, personable, professional, and able to get along well with a variety of people  
  • Strong analytical skills and ability to establish business and financial justifications for Communications initiatives 
  • Experience managing and developing staff required  
  • Professionally advocate Best Friends' positions on issues 
  • Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands 
  • Proven project management, financial planning and forecasting experience with track record in attaining stated goals 
  • Strong written and oral communication skills  
  • Excellent organizational skills. Attention to detail  
  • Proficiency with MS Office applications, especially Word, Excel, and Outlook 
  • Valid Driver's License with access to transportation to travel on organization business 

Physical Requirements: 

  • Ability to participate in events including nights and weekends and assist in the set-up and breakdown of events 
  • Extended work at a computer with repetitive typing, arm and hand motion 
  • Periodic trips to various out-of-state locations such as Kanab, Utah which may require use of public transportation 

Thank you for your interest in pursuing a career at Best Friends Animal Society.  Best Friends Animal Society is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status, or medical condition. 

Best Friends Animal Society
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