Best Friends Animal Society
  • 140- Digital Fundraising
  • Atlanta, GA, USA
  • Salary
  • Full Time

Join Best Friends and turn your career into a labor of love. The benefits package is one of the best! Medical, Dental, Vision, Basic and Supplemental Life Insurance, Short and Long Term Disability, Child Care reimbursement, Pet Sitting reimbursement, Flexible Spending Account, Health Savings Account, PTO, Paid Holidays, Employee Assistance Program, 401k and Staff Discounts.

Position Title: Email Marketing Specialist

Reports to: Senior Manager, Digital Campaigns and Email Marketing

Location: Remote


Position Summary:

The Email Marketing Specialist oversees the Best Friends email development and production process and execution. This includes coding HTML emails, building email templates, testing for functionality and rendering quality, managing reviews and approvals, segmentation, list management, and audience creation, deployment and reporting. The Email Marketing Specialist oversees all mass supporter-facing emails sent by Best Friends; acts as a subject matter expert for Email Service Provider (ESP) platform capabilities, coding and process; and coordinates and trains staff who deploy emails through other systems.

Key tasks include managing the centralized email calendar, understanding and applying email best practices, ensuring responsive email templates are up to date, coordinating content for newsletters, reporting on email metrics and performance and interpreting results, and managing constituent data.

Works closely with the Senior manager, digital campaigns and email marketing, to formulate and execute on strategy.

Essential Duties:

  • Perform a wide variety of production-related tasks including building, modifying, maintaining, optimizing, implementing, testing and customizing emails, utilizing proper HTML coding and image and link optimization to meet compatibility across multiple email clients on multiple computer platforms including most commonly used web clients
  • Work with Best Friends' departments and staff to establish and maintain standards for email content and design
  • Manage master email production calendar and ensure best possible supporter experience through strategic scheduling
  • Perform quality assurance testing to validate functional and rendering performance and provide final approval of all emails sent on behalf of Best Friends to outside constituents
  • Work with internal contacts across divisions in a collaborative and productive way
  • Manage customer revision and approval process
  • Ensure functionality, logic, links, tagging, design, copy, tracking, and display through multiple browsers and operating systems prior to deployment to ensure industry best practices are met, and include CAN-SPAM laws and privacy/permissions practices
  • Set up email segments and manage user records in ESP and central database
  • Perform a/b testing, click tracking, analytics coding and performance results on all emails
  • Create and edit templates, images and layouts using CMS or related tool for email use and layout
  • Code using (X)HTML, CSS, Javascript or GUI design software
  • Support the request process by providing timely, professional customer service
  • Apply email best practices to ensure best possible performance and give and implement recommendations on how to continue to improve on email results
  • Research and keep up with trends and changes in industry best practices, web coding, standards, and technologies
  • Document standards and best practices and make recommendations to optimize email strategy and design
  • Coordinate content for monthly email newsletter and adoption promotion emails
  • Regularly contribute ideas and suggestions for ways to improve the email program and email production process
  • Play an active, engaged role on the Digital Fundraising team, offering ideas and suggestions on fundraising and engagement campaigns
  • Create supporting/training documentation
  • Other duties as assigned


  • Demonstrated extensive knowledge of CSS layout and positioning, JavaScript, HTML, and XHTML, FTP applications, Dreamweaver, and other web-related software and processes
  • Demonstrated extensive knowledge of all aspects of email deployment and execution including email template creation, list management, content rendering, testing, optimization, familiarity with 3rd-party email platforms, email success tracking and analysis
  • Demonstrated experience in digital marketing and email marketing
  • Experience with A/B multivariate testing of email template designs, email copy and email subject lines
  • Strong confidence working in HTML and troubleshooting code
  • Comfort using Photoshop and working with PSD design files
  • Experience with Luminate Online preferred
  • Knowledge and understanding of cross-browser capabilities and how to create solutions
  • Knowledge of social networking functionality, APIs and applications
  • Above average technical skills using the Internet and office communication tools such as Word, Excel and Outlook
  • Ability to troubleshoot issues and find solutions
  • Excellent customer service skills
  • Ability to work in team environment within internal team and across all divisions
  • Ability to work independently without requiring detailed management review of general work
  • Strong organizational skills, attention to detail, excellent verbal/written communication, proofreading skills
  • Deadline driven with strong time management skills and the experience and ability to manage multiple projects in a fast-paced environment
  • Knowledgeable about web technologies, standard concepts, best practices and procedures
  • Knowledge of Search Engine Optimization and Google Analytics requirements for email tracking
  • This position requires travel of up to two weeks per year via various forms of public transportation and accommodations on behalf of organization business.


Physical Requirements:

  • Able to work at a computer for extended periods of time with repetitive typing, arm and hand motion.

Thank you for your interest in pursuing a career at Best Friends Animal Society.  Best Friends Animal Society is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status, or medical condition.

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